Home → Aggressive Strength Magazine → Issue 153 - 6-25-08 

Aggressive Strength Magazine

Issue 153 6/25/08

1. Aggressive Strength Living Article Of The Week

Six Steps To Improve Your Business Timing According to Sun Tzu's Art Of War 

By Chin-Ning Chu 

The distinction between the eastern and western philosophies of warfare is important to keep in mind.  Sun Tzu’s Art of War, which has been studied by military leaders, politicians, and businessmen around the world for hundreds of years, is not about war at all. It is a set of strategic thinking skills designed to help you to achieve your objective in most efficient way possible. That objective can be a military victory, but it can also be winning on the business battlefield—whether you are trying to outsmart the competition or “simply” working on gain a promotion at work.  It is all about how the small can overcome the mighty

Sun Tzu who lived around two thousand six hundred years ago in his classic treatise “Sun Tzu Bing-Fa” (Sun Tzu’s Art of War) said:

Before waging a war, the five elements that govern success must be examined. Only then can a proper assessment be done.

Those five elements are 1. Tao (moral standing, ethics), Tien (Timing), Di (terrain or resources), Jiang (leadership), Fa (managing).

By interweaving these five elements together one creates a holistic Approach to winning. In my recent published new book The Art of War for Women (Doubleday/Currency), (www.theartofwarforwomen.com) I show the readers how the “inferior” can overcome the superior by integrate all these elements.

In this article I want to focus on examining how we can improve our business timing in a very competitive environment.

A proficient warrior seeks victory by employing opportune timing. (Sun Tzu’s Art of War)  

Timing really is everything. You cannot sell people something when they don’t want it; rather, your products must answer an unconscious longing within them. When they see it, they will realize they have been waiting for it. The timing is right. If your product or service is ahead of the general public’s taste, sales will lag. If it hits the market too late, you miss the trend. In either case, the timing wasn’t right.

Great timing (Tien) is born out of the synchronicity between the surfacing of unconscious collective desires and the readiness of the perfect ideas/products/people to meet those desires.

There are two kinds of timing, the universal timing, and personal timing. Universal timing is a gift of the universe which we will not discuss this in here. The personal timing we have some control of.  The obvious follow-up question is: Is there a way I can improve my personal timing in business?  I think there is. In fact,  there are six things you can do to improve your timing and by doing so increase your chances of success.

THE SIX STEPS

1. Notice the signals of timing hidden all around.  

Heaven is signified by Yin and Yang, manifested as summer and winter and the changing of the four seasons.

(Sun Tzu’s Art of War)

An idea whose time has almost come gives subtle—but unmistakable—hints, often even leaving behind a physical trail of its presence.

Take the fashion business, for example. Most people believe that designers dictate what we will wear—that each “look” springs solely out of their imaginations.

The designers themselves don’t think that is the case. During an interview, Donna Karan was asked how she determined what to design for the next season.

Her answer was disarmingly simple. She explained that she paid attention to the signals, large and small, all around her. Certain colors or designs would appear and reappear over and over on the street, in the subway, or on television. These signals let her know what was going on in the mind of the masses. She used these signs as a guide to make sure that she was on the right track with what she was designing.

Everyone can relate to this. At one time or another, we each have used this “nonscientific” common sense process to help us make decisions about when, how, and whether to proceed with certain projects.

2. Be in tune with the timing of potential partners.

The flying eagle is able to destroy its prey due to its precise coordination of distance and time.

The skillful warrior, during battle, avoids the enemy’s high-spirited moments

and attacks when the enemy is anxious.  

(Sun Tzu’s Art of War)

Here’s a simple example. People in the seminar business know that timing—scheduling, in their case—is critical to a seminar’s success. If their companies pay the seminar fee, attendees prefer that the seminar be held during the business week. If they are paying for the seminar themselves, they want it to be held on a weekend. And, of course, seminar planners try not to hold events between Thanksgiving and New Year’s, when people are dealing with the stress and the complications of the holidays.

If you are making a sales call or presenting a business proposal, it is best to avoid your customers’ resistive periods. Each customer has at least one, but it is up to you to learn when it is. For some, it could be Monday morning; for others, Friday afternoon. I know a magazine publisher whose most mellow time is after five-thirty, when all the employees have left and the office chaos has settled down. This is the best time to reach him. (It also helps that by five-thirty, his assistant has gone home for the day and he answers his own phone.)

3. Be aware of the relationship between your objective and your timing.

The good warrior’s staging of an attack is like the bending

of the crossbow full of momentum and potential.

When he releases the trigger, the arrow flies with a precise calculation combining distance, timing, and target.

Not too early, not too late.

(Sun Tzu’s Art of War)

Odds are your climb to the top will take longer—often a lot longer—than you would like. You will not become CEO or CIO during your second week as an administrative assistant.

When you are not aware of how long it will take to achieve your objective, you’re like a farmer constantly pulling crops up by the root to see how fast they are growing. You need a realistic understanding of how long it will take to achieve your objective.

There are no hard-and-fast rules here. Timing doesn’t always mean being first to market. Diet Coke didn’t create the first no-calorie soft drink market. Dell didn’t invent the personal computer. Southwest Airlines wasn’t the first regional airline.

There are times when you might want your competitor to launch his product first, paying for the high cost of educating consumers, distributors, and retailers about what the new innovation is all about. And then, only when the market is ready, do you come swooping in.

You have to determine where your strengths lie. If it is in research and development, then you do want to be first to market. If you are best at controlling costs—and therefore can be the low-cost supplier—then you want to follow the leaders and undercut their prices. The point is to align your objective with timing.

4. Use your intuition to improve your timing.

A prominent publisher once told me, “I stick my finger up and feel what the air is telling me about which book to buy.” I don’t think she was joking. Timing is closely associated with intuition, that gut feeling that you cannot necessarily explain but that invariably leads you to the right decision. If we can tap our intuition, it can certainly help us detect the “rightness” of our timing.

People who are sensitive, empathic, and loving and who give freely tend to be more naturally intuitive. You can take some simple steps to sharpen your intuition:

Intuition is like a muscle; the more you use it, the better it will develop. Whenever possible, before trying to “figure out” the right answer to a problem you’re facing, try to sense what to do.

a. Start small. Before you open your mailbox, try to “feel” what’s inside the box. Is the box very full or rather empty? What does it look like—is it full of a lot of magazines and junk mail, or only a couple of letters?

b. When you “guessed” correctly, note your state of mind. Odds are you were calm. We generally call this the “gut feeling,” and far too many of us ignore it—often, as we realize later, to our detriment. There is a reason that the first sentence of Dr. Benjamin Spock’s Baby and Child Care, the child-rearing bible, is “You know more than you think you do.”

In The Power of Intuition (Doubleday/Currency), Gary Klein, a psychologist and noted researcher, very carefully and methodically lays out a convincing case that can be boiled down to this: Trust your gut.

Yes, skills, training, and education are helpful, but don’t underestimate the power of intuition. “I define intuition as the way we translate our experience into action,” writes Klein, who heads his own consulting firm. “Our experience lets us recognize what is going on (making judgments) and how to react (making decisions.) Because our experience enables us to recognize what to do ...we don’t deliberately have to think through issues to arrive at good decisions [quickly].”

c. Practice meditation to calm your mind down so you can be a sharp radio receiver, someone who takes in images without unwanted mental static. You’ll be amazed at what you’re able to see. There are many different types of meditation that you can explore, but a good way to start is simply by sitting quietly and focusing on your breath. You may find it helpful to look at a vast space, such as the ocean, desert, or sky. There are also activities and games that can help you improve your focus: golf and knitting are two examples. Even sitting in a rocking chair can help calm the mind.

5. Back up your intuition with data and planning.

Sun Tzu believed that there are only three approaches to planning, and he explained the consequences of each:

a. Meticulous planning. Before engaging in battle, you have already won the war.

b. Careless planning. Before engaging in battle, you may have already lost the war.

c. No planning. Your defeat is certain.

(Sun Tzu’s Art of War)

In other words, planning is the key to success. Until you are absolutely certain of your instincts, you should plan on gathering solid data to back up your intuition. By tapping into your gut feeling (intuition) you can narrow down the 360 degrees of possibilities to a specific direction. Once you set your direction, then gather data to prove or disprove the workability of your gut feelings.

6. Use common sense.

As Master Sun put it, “There is a proper season and time for utilizing fire to attack the enemy.”

If the wind is blowing toward you, for example, you would not set fire to the enemy camp. Always check which way the wind is blowing before you attempt to introduce a new idea at work.

MORE WAYS TO IMPROVE YOUR BUSINESS TIMING

A skillful warrior marches his/her troops into battle by stirring up an overwhelming force of momentum.

(Sun Tzu’s Art of War)

You can improve your personal timing by tapping into your personal intuition and by doing your homework, but unless your intentions are in line with Tao (moral standing, ethics), your timing will always be off.

We may not be able to control timing, but we can improve it by supplementing our intuition with common sense and experience and then following up by executing our plans in an ethical (and timely) manner. By incorporating Tao into our day-to-day lives, we will naturally improve our timing. Where there is timing, there is momentum, and with momentum on your side, you’ll find it much easier to achieve your goals.

By Chin-Ning Chu copyright2007

 About the author

Chin-Ning Chu, an internationally renowned speaker and the best-selling author, is a descendant of Chu Yuan-Zhang, the pauper who became the first emperor of Ming Dynasty by defeating the descendant of Genghis Khan. Her books including The Art of War for Women, Thick, Face Black Heart, Do Less Achieve More, The Asian Mind Game.  For more information, please visit Chin-Ning Chu’s web site at http://www.chinningchu.com

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3.  Aggressive Strength Fat Loss Article 

Five Reasons Why Your Fat Loss Program Is Not Working

By Mike Mahler  

Every January, millions of people make New Year's resolutions to lose fat and get healthier.  They start off with extreme enthusiasm, telling themselves this is the year they'll finish what they start; this is the year they'll finally divorce that unwanted fat that's been their companion these lo, too many, years.  This is the year they'll get healthy, energetic, and reclaim their sex drive that's has been dormant since the Clinton administration.  A few weeks later, frustrated by their body's inadequate, less-than-magical transformation, they return to spending their time on those ever-productive activities:  eating junk food and watching late-night television.  Why work hard to make meaningful changes when instant gratification is ever-available?  Many people start with the best intentions, but few people follow through.  There are many reasons people flake out, and in this article I'll focus on five major reasons people fail to achieve their fat-loss goals and how you can avoid these common pitfalls.  Let's get started.

1.    Expecting Miraculous Changes Overnight

It's laughable how people who've been fat for years will expect miraculous changes in mere weeks.  I've had online training clients whining because they don't notice any big difference after two weeks training!  You didn't get fat overnight, nor will you get fit and in shape overnight.  Did you get fat in only a few weeks?  No, it happened gradually, over the course of several months, or even years and it's unreasonable to expect total physical transformation in a few weeks.  Worse, if you've spent several years fat, your body has created a set point to keep you at that weight and it takes months of consistent training and healthy nutrition to overcome that tipping point, then push the body into the desired direction.  Most trainees give up long before they hit this tipping point, which is a real shame.  Why do people give up so easily?  One, we're a quick-fix society, lacking patience and perseverance, we want changes now!  Marketers are aware of this trait and feed us the lies we want to hear.  How many advertisements have you seen wherein fat people acquire their dream physiques in twelve weeks--or less?  What about ads for diet pills promising a thirty-pound fat loss in thirty days?  The part the shady marketers leave out is that people who've been in great shape can let themselves go, then shape up in twelve-weeks. It's far easier to get back into shape then to get into good shape for the first time.

The reality (that which people don't want to hear and unscrupulous marketers don't want you to know) is that it takes many months--and even years--of dedication to transform your body and your health.  This is why you must make it a part of your lifestyle, not a thirty-day distraction.  Your commitment to the long haul of acquiring desirable levels of health and vitality (and maintaining them)means you'll have to eat right, and work out consistently, for the rest of your life.  This is reality:  accept it and overcome your "instant results" addiction.  Your only goal for your first month of training is making proper diet and exercise an effective part of your lifestyle.  Note your starting weight, and take some measurements for a baseline (but neither weigh yourself every week or nor check your measurements) then shift your focus to regular training and healthy eating. 

click here to read the rest of the free article

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5. Filling in the Holes Part 1: How to put several training tools together for maximum progress 

By Josh Henkin 

Trends, fads, gimmicks…hell, they’re all part of the strength and conditioning industry. It can be challenging to determine what methods and tools actually live up to the marketing and what will simply fall by the side. In the end, the only way to really find out what works is to use it. In the past five years, there have been three tools that I’ve found to accomplish what I call “filling in the holes” of our standard training.

Kettlebells, bands, and sandbags have truly added another dimension to our training programs, which are typically based around the classic barbell lifts (squats, deadlifts, cleans, and presses). What I’ll discuss here is how we’ve effectively implemented these tools to help take our clients’ results to another level.

Kettlebells

It floors me that there are still coaches who are resistant to give kettlebells a try. I once heard a prominent strength coach comment that, “they are just dumbbells that hit your wrist.” Not only is this a misleading byproduct of kettlebell training but a narrow view of their potential.

So quickly, let me cover the basics of why we use kettlebells:

• Increased range of motion in lifts such as presses and rows and even squats
• Perform any lift you can with a dumbbell but have even more variations
• Easier to perform lifts such as front squats, presses, and swings
• Harder to stabilize than dumbbells
• Can help teach powerful hip explosiveness for those who struggle with barbell variations, especially the Olympic lifts
• Complexes flow better with kettlebell drills than with dumbbells

Alright, because this isn’t an infomercial for kettlebells, let’s get into the nitty gritty. First off, I’m not going to suggest that you drop your barbell training for kettlebells. Rather, we’re going to look at how you can integrate them into your existing programs.

Building volume: We all know that building a base of volume helps an athlete tolerate higher intensities better. Increasing one’s work capacity can greatly enhance the speed of one’s ability to recover and perform at higher intensities. While some coaches have found great results in isolating muscles to enhance their work capacity, we tend to prefer to utilize complex lifts. Many argue that using compound lifts for volume work can wear you down too much. However, using specific kettlebells lifts with the rep/set schemes suggested below allows our clients to build work capacity without overtraining.

• Tip 1: You’ve just finished your work of heavy bench pressing. This is a great time to use some lower loads and work on stability and range of motion of the shoulder through some high rep kettlebell jerks or push presses. The kettlebell provides an additional range of motion and uses a push press and jerk that won’t overtrain the shoulder complex, assuming the loads stay moderate. We like to use a perceived rate of exertion of 4–6 on a scale of 1–10. Two to three sets are often more than adequate.

The same strategy can be used after a deadlift or squat routine utilizing swings and    snatches. Using the increased back swing of the kettlebell can provide a tremendous   stretch and training effect on the posterior chain. This is unique to kettlebell training.

• Tip 2: We have been using more and more of what I call contrast sets. Over the years, I have become more of an advocate of using triples or less on our core barbells lifts. This seems to allow for better technical performance as well as less neural burnout. However, I’m still a big fan of using 5s for both strength and functional hypertrophy. That is where we again employ many of our kettlebell lifts. The independent nature of the kettlebells can help with stability as well as a new neural stimulus that helps vary from the constant bilateral barbell work.

The key in using contrast lifts isn’t to make the sets of five maximal. You don’t want to   cause excessive fatigue. One idea would be to perform a single deadlift followed by five   snatches in each hand and increase the intensity the following set for the deadlift. However, maintain the same snatching weight. If you perform this for a series of three    sets, you have not only increased the overall intensity but you’ve increased the volume as well without compromising the technique of your core lift. This works very well for athletes and general fitness enthusiasts who want to improve strength and fitness at the    same time. It works well too with the idea of same but different lifts, an idea that Pavel    Tsatsouline has popularized.

Injury prevention: Many still don’t understand how to train for injury prevention. In Dr. Yessis’ book, Secrets of Soviet Training, he notes that most injuries occur during eccentric movements in extreme ranges of motion. This means if we simply continue to train in only movement patterns such as deadlifts, squats, presses, and cleans, we’re going to be strong lifters but still may lack strength in ranges outside of these typical patterns.

Ok, you can all start breathing again. I’m not about to suggest you begin standing on funny surfaces or performing circus tricks. Rather, we can integrate some of the best lifts from kettlebells into a pre-existing routine that places focus on the big lifts.

Below are my top five kettlebell lifts to help prevent injury.

Get-up

While this particular drill may receive the strangest looks, it really should be a constant in athletic programs. If we take away focus of the arm for a moment, this drill is phenomenal for creating trunk strength and really demanding high levels of hip mobility. Both of these factors are critical for athletic performance and injury prevention. Now, if we add in the unique ranges of motion where the shoulder is challenged, there is no doubt that this makes our top five list.

 

Windmill

In an age where 80 percent of our population will experience low back pain at some point in their lives, windmills earn an easy spot on our list. Again, even unloaded, this drill can be useful as a dynamic flexibility exercise, but when loaded, it becomes a strong trunk and shoulder stability drill.

The windmill opens the lateral side of our body, which is often the most inhibited in movement. Lateral movement, especially in the low back region, can be compromised through years of injury and poor movement. The windmill not only opens these areas but teaches the lifter how to properly integrate the hip and lat into the movement.

Front squats

Sometimes we debate exercises depending upon our own ability to perform them. Front squats definitely fall into this category. Many lifters are limited in upper body flexibility to perform front squats well. Therefore, they quickly discount this valuable lift.

The kettlebell front squat sits on the body, which should allow just about anyone to perform a good squat. Using the kettlebell for front squatting will almost always enhance one’s range of motion and capability of performing a deep squat. The deep squat position can help maintain healthy hips and low back and is another great way to train the hamstrings and glutes.

Heavy double kettlebell front squats are a nice alternative for some Zercher lifts. The upper back and trunk get hit very hard to the point where even a very good squatter can be challenged by double 48-kg bells. 

 

One-legged deadlifts

Kettlebell expert, Pavel Tsatsouline, has mentioned the swing and the one-legged deadlift as the two best exercises to prevent hamstring injuries. The one-legged deadlift is a staple of many of our training programs. When performed barefoot, the one-legged deadlift can help train the muscles of the lower leg as well as hip stability.

There is plenty of evidence showing that our recruitment patterns differ with one-legged training. Therefore, adding in various one-legged drills seems necessary for all athletes. In addition, many of our own personal deficiencies can be shown through one-legged drills.

Lastly, the one-legged deadlift is a great posterior chain drill for those who might find their backs a little tight from too much barbell deadlifting. Many athletes need to learn how to pull with their hamstrings and glutes, and this drill may help incredibly.

Split snatch

This is an exercise that I’m still surprised doesn’t get used by more coaches. The classic version may be challenging to teach to non-Olympic lifters, but using kettlebells makes this a relatively easy to learn exercise. However, why even use it? The split snatch obviously helps us develop power but almost more importantly challenges our balance in a sport-specific manner as well as our dynamic hip flexibility.

The problem with most attempts by coaches to improve balance is that they rely on the wrong neurological loops. Most slow movements train the feedback system. However, we need to train the feed-forward system responsible for very quick actions when our body doesn’t have an ability to adjust.

 

Next time, I’ll delve into more techniques for employing kettlebells, but I’ll show the unique aspects of sandbag training as well.

About The Author

Josh Henkin is owner of Innovative Fitness Solutions in Scottsdale, Arizona. Coach Henkin has presented nationally in the field of fitness and sports enhancement. He is also the author of High Octane Sandbag Training manual and DVD. For more info, click here.

 

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6. Get The Most Out Of Training With My Personalized Program Design Service 

"I have to say this program really kicks ass. Everyone I know has noticed a difference in how much leaner I look already, and it has just been two and a half weeks (out of a 6-month program!) I am noticeably stronger (the girlfriend loves it;) Needless to say, I can tell you that I look forward to every work out, and I will be purchasing another six month program when this one is done. Thank you." 

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7. Aggressive Strength Equipment Recommendations

Lifeline USA Kettlebells

The marketplace is finally ready for a high quality kettlebell at a great price. I have no doubt that you will love these kettlebells and you cannot beat the price! Here is what people are saying about these high quality bells:

"Mike, I received the Lifeline KBs(2 79s and a 97) today, and did some snatches, Turkish get ups, and presses. It felt good to be able to press the 97. The handles have a nice gritty feel--I believe I like them a little better than the original Dragon Doors, definitely better than the newer, slicker Dragon Doors. Thanks again for your ideas. I'm looking forward to your new DVD."
- Brian DeLong, Harrisburg, PA

Lifeline Kettlebell FAQ

Q: I have one Dragondoor bell, can I use a Lifeline USA bell with the DD one for double work?

A: Yes it should not be a problem at all. While the LL bells have slightly thicker handles, the bell is pretty much the same size and will not be an issue.

Q: Can the smaller ladies bells be used for Renegade Row?

A: While the smaller bells look like real kettlebells (no plastic thin handles) I do not recommend anything below 35lbs for Renegade Row. It becomes too much of a stability issue with very light bells.

Q: Do the handles have the slick smooth epoxy coating that DD bells have?

A: Nope, I made a point of having LL avoid the slick handles. They are smooth enough that they will not tear up your hands and rough enough that they will not fly out of your hands on high repetition work.

Q: How big is the 97lb bell?

A: Around the same size as DD's 88lb bell. I love the 97s for double work!

Q: How is the quality?

A: I am very happy with the quality. The bells went though strict quality control measures and passed with flying colors. I could put my reputation behind any bell on the market and chose to do so with the LL bells. I have been training with them for a month and love them. I know you will as well.

 

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8. Aggressive Strength Product Recommendations

Meditation is one of the best things you can do to relax your mind and handle stress more effectively. High stress equals low DHEA, testosterone, and GH levels. You must get a handle on stress to be at your best. My online client Les Larson told me about this program and after only a few weeks I am hooked.

Just listen to the program for 30-60 minutes per day and you will notice a difference after a few days. After a week you will look forward to each session. I like to use it after working out or before going to bed. Check it out at:

» Meditation CD's That Actually Work

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9. Kettlebell Training Information  

http://www.mikemahler.com/kettlebell_info.html

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10. Aggressive Strength Magazine Archives 

http://www.mikemahler.com/newsletter

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Until next time.

Live Life Aggressively!

Feel free to email me with your comments and feedback at mahler25@yahoo.com

Mike Mahler

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